Slagerij DeSchuyt

Branding identity for one of Amsterdam's oldest family owned businesses

Slagerij DeSchuyt wanted to update it's visual presence to indicate their repositioning as more than just a butcher. Located in Amsterdam Oud-Zuid, the shop is legendary, and draws on a stubbon and uniquely Amsterdam attitude. Taking inspiration from a parrot, the unusual winged inhabitant of Amsterdam's Vondel Park, we created a unique visual identity that signaled to the consumer that Slagerij DeSchuyt was leveraging their decades of experience to envision new and more sustainable vision of the catering industry.

Created in tandem with the team at TBWA Amsterdam.