Carbon Social Club

Creating an identity for a conversation about art and the environment

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Carbon Social Club is a podcast that celebrates artists as some of the best communicators of environmental change. In each episode Lauren Gifford, PhD interviews artists, writers and makers about how the natural environment influences their creative process.

I wanted to provide Lauren with something that would work across various channels such as Apple Podcasts, Spotify, Stitcher, the CSC website, and various social media platforms. The identity also needed to speak to the overall theme of the podcast by giving a nod to the crossover between aesthetics and environment.

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With this in mind I created a straightforward yet distinct visual system. By choosing a typeface with a variety of weights and combining it with a simple color palette and evocative beautiful abstract images of natural environments, I developed a language that allowed for a range of options, while still keeping the overall look and feel visually consistent.

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