Fusio 4D

Creating a hyperreal futuristic environment for the launch of adidas' Fusio sneaker

Working a design lead with an incredible team at TBWA Amsterdam, I helped create the brand identity for the launch of the adidas Fusio 4D sneaker. Throughout the process I collaborated with 3D artist Leeza Pritychenko to craft the futuristic world that the sneaker inhabited. I also managed product photography shoots, production of social media assets, and delivery of a global campaign toolkit and style guide.