My name is Anthony Smyrski and I work as an Art Director, Designer, and Design Strategist.
What I Do
I have 20 years of experience working in the design, cultural and business fields. I focus on editorial and publication design for digital and print, brand identity, and strategic design thinking. Originally from Philadelphia, I relocated to the Netherlands in 2017.
I am based in Amsterdam and I work with a clientele made up of businesses, artists, publishers, journalists, academics and other creative and interesting people from around the globe.
I work with Fortune 500 companies, individual artists and designers, start-ups and non-profits, and museums and galleries. The diversity of collaborators is one of my favorite things about owning a small studio. There is always something new to learn from my clients. I'm able to bring new insights gathered from the different people I've collaborated with over the years into all aspects of my work.
I see myself in my work. I am not afraid of having a distinct viewpoint, and bringing it into the conversation. By posing informed questions, making inspired choices and astutely rearranging the expected, I put my creativity to task and encourage people to see things differently. This process helps me truly understand my work and my collaborators, and challenges me to rethink my perspective every day.
In addition to my professional practice, I also teach on an irregular basis in the graduate and undergraduate programs in Graphic Design at Rutgers University in New Jersey and at the University of the Arts in Philadelphia.
The Designer Client Relationship
One thing I’ve learned over the years is that the best work happens in a committed relationship.
I take on a maximum of three clients at a time, and schedule each accordingly. This is to ensure that your project receives the time and attention it requires in order to truly understand it, and to do the work which will result in the best outcome possible.
My Clients Include:
Uber, TBWA, The Pew Center for Arts & Heritage, Princeton Architectural Press, Thames & Hudson, Adidas, Deloitte, W+K, UCLA, Catawiki, Montblac, Yale University, Stephen Powers, Distributed Art Publishers, Nike, Kill Screen, PSFK and Myleik Teele.
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