Strategy & Design Thinking

I advise and consult with companies and individuals to help give clarity to their brand story and purpose, identify and redefine strategic and organizational issues, and to explore and envision the future of their business or practice.

The starting point for my approach is one of permeable borders and boundaries. I think of design as “cultural invention”, a method for uncovering, shaping and conveying undiscovered opportunities, opportunities which can add value to your brand's business proposition. Through an iterative and hands-on process I work with clients to clarify new perspectives and plot alternative courses of action.


Consulting Packages

Brand Strategy

- Clarify your vision, purpose and mission
- Know your customer through context and research
- Develop your messaging and brand positioning
- Analyze and better understand your competitors and market

UX Consulting

- UX Blueprints
- Wireframing and Userflows
- Persona Development
- Style Guides
- Design Systems

Narrative Strategy

- Develop a clearcut understanding of your company's story
- Create a well defined strategic roadmap to guide future decision making
- Provide a rallying point for internal alignment
- Define guidelines for coherent external positioning

Freeform Sessions

- Conversational sparring partner for idea sessions
- Work with you to ask the right (and wrong!) questions about your projects and practice, introducing a strategic element that will assist you to reimagine your current situation
- Helping you to unblock idea flows, stress test ideas, and think through possibilities
- Provide outsider perspective and insight

How to Work Together

A nice place to start is with a phone call or video chat. I think it's important to get an understanding of each other and decide if we are a good fit. The next step would be setting up an informal one day workshop to outline the scope of our engagement.

Our working engagement can take various forms, such as formalized workshops and consultation sessions, more loosely organized weekly or monthly video-chats, or the creation of research reports and reccomendation proposals based on time spent meeting with leaders, customers and other stakeholders in your organization.   Ti

For example: on a recent project for a trend-forecasting company, I checked in with team leaders and decision makers on a bi-weekly basis to discuss challenges in implementation, improve thinking around the underlying company strategy, and to update them on my ongoing project research. Through this 12 week process I redefined their service proposition and developed the brand story of the organization.

Set up a time to talk on my calendly link, or send me an email at

Studio Anthony Smyrski
Amsterdam +06 41 58 35 33
Philadelphia +01 215 300 7391